The DART Silver Line is a 26-mile regional rail service that traverses seven cities in the DFW metroplex – Grapevine, Coppell, Dallas, Carrollton, Addison, Richardson, and Plano – with a final connection at DFW Airport. As the first new rail line created in more than 2 decades in Dallas, the leadership at DART needed an engaging campaign to spark interest in the new line as well as the countless businesses, restaurants, schools, and other points of interest along the new route. This illustrative concept uses continuous line drawings to showcase the idea of connection and discovery in a way that feels playful and fresh.

The Silver Line was officially opened in October 2025.