The funky-fresh, soulful salsa from South-of-Austin.

Jardines salsa ain’t your run-of-the-mill salsa brand. The flavors are so much more than just plain-ol’ mild, medium and hot. Instead, Jardines features funky-fresh Texas-inspired flavors like Campfire Roasted, Texasalsa, Garden Original and Ghost Pepper, all created in small-batches in Buda, Texas. After refreshing the brand’s decades-old packaging, I was able to create a brand language just as funky-fresh as the salsa itself that expanded across digital and print channels.