From start-up business to multi-million dollar clean-crafted wine movement.

Scout & Cellar founder Sarah Shadonix started out with a simple goal of creating a direct sales wine club in Dallas, Texas, specializing in clean-crafted wine (wine made without chemicals and added sugar). As lead designer for this project, I was able to create an identity, brand language, marketing materials, website design, social and even wine labels for the brand. Since launching three years ago, Scout & Cellar now has over 8,000 consultants selling clean-crafted wine, and has netted over $60 million in sales.